Brand War – I have more Fans/Followers

How evident it is that the number of Fans/Followers is a determination of the Media spent by the particular brand.
How important is it to lead this Rat race?
Can the number determine your impact on the Target Audience/Focus group?

Brand product visibility or Sales remains the last option as the driving factor revolves around the fact of having big numbers on the Social Media platforms.
Building a conclusion with regards to Engagement Rate, or the Growth rate can lead nowhere.
Actual test is how you can sustain the interest of the Audience without pumping in Money. 
What is the power of your Brand content that can hold on the Audience once they are already on you platforms?
It is Suicidal to get lost in the lights in the number of Interaction you can generate, is it worth it? Will it help your Brand?
It is important it is to stick to one tone of communication, that’s your defining factor.

"Serious logic demands a stable Theme for the Brand to establish that One Idea for the varied product/service ranges that it wishes to promote."

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